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The fifties saw a considerable expansion of the business, an increase in employment (to which the cottage industry was added), and the opening of a direct chain of stores in Italy and abroad. Meanwhile, Mario's children flanked their father in running the company, and Lino, who was appointed managing director, took over the leadership in 1960.

1920 1930 1940 1950 1960 1970 1980 1990 2000 Oggi