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In 1953 the responsibility of the company passed into the hands of Lino Spagnoli, Mario's son, who strengthened and enhanced the patrimony that had been entrusted to him, by pushing heavily for innovation and the extension of the sales network.

With his ability to anticipate the times and rapidly grasp the need for organizational, productive and commercial improvements, Lino Spagnoli was the author of the progressive development of the company’s full potential and created the foundation of the company’s present structure. He was able to diffuse a business culture that was attentive to strategic orientation, marketing, distribution and financial management.

In fact, under his leadership, the production of the clothing line, which flanked the more traditional knitwear factory, was strengthened and the network of direct distribution throughout the national territory grew by more than 90 stores between 1965-1985.

Luisa Spagnoli Mario Spagnoli Lino Spagnoli Nicoletta Spagnoli