The Fall/Winter 2026 advertising campaign portrays an intense, sophisticated, and contemporary femininity, inspired by the elegant and radical energy of New York in the late ’80s and early ’90s
Through the lens of photographer Giampaolo Sgura, the images convey a minimalist aesthetic in which the Luisa Spagnoli woman emerges with natural poise; everything relies on the power of the garments, their proportions, and their details. It is the story of a femininity that spans different moments and occasions, while always maintaining its aesthetic identity intact.
The Fall/Winter campaign portrays an intense, confident, and deeply contemporary woman who chooses a refined yet vibrant elegance that stands the test of time without losing her identity.
